Having a program on paper is not enough; it must be understood and embraced by everyone. This pillar focuses on promoting a culture of integrity through:

Regular Training: The company provides onboarding training for new employees and conducts annual training for the entire organization.

Continuous Communication: Reinforcing integrity values through multiple channels (intranet, emails, bulletin boards, internal campaigns) to keep the topic present in daily routines.

Engagement: Encouraging dialogue and employee participation, motivating them to ask questions and become integrity ambassadors.